Expo 2020 Dubai, the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, is off to a great start. The event has registered more than three million visits with attendees from 185 nationalities – a figure that almost equals the 192 countries with a dedicated pavilion at the event. As official projection and display partner for the Expo 2020 Dubai, Christie® technology is used to display content and provide experiences across the whole event site. Creative Technology Middle East was the AV integrator.
A worldwide audience of millions tuned into the opening ceremony to be thrilled by some extraordinary and technologically advanced performances from a 1,000-strong cast and crew. The 90-minute immersive spectacular showcased Al Wasl Plaza’s incredible dome – the world’s largest 360-degree projection surface, and an unprecedented feat of engineering – which features 252 Christie D4K40-RGB RGB pure laser projectors. Working in close collaboration throughout the entire design, supply and installation process with its local integrator Creative Technology Middle East, the projectors are located in pods around the inside perimeter of the dome, the projectors displayed scenes on the 130-meter-wide projection surface, which could be seen from both inside and outside the dome. The projectors use a reduced power output for energy-efficient operation and deliver rich and crisp visuals that raise the bar in terms of image quality. The installation and solution mix was carried out by Creative Technology Middle East as the AV integrator selected in the bidding process.
Joe Graziano, director of sales, EMEA Entertainment, Christie, said: “We are extremely proud to be involved in such an important global event as Expo 2020 Dubai. As the official projection and display partner, we are delighted with the early success of the event and look forward to our projectors helping to create memories for visitors to Expo from across the globe.”
Andy Reardon, Creative Technology Middle East's Managing Director, comments, “It is an honor to have been selected by Expo 2020 as the AV integrator for this one-of-a-kind installation. It has been a pleasure working alongside the team at Christie over the past few years and using their technology to bring the world’s largest 360-degree projection mapping project to life. I look forward to working with them again in the future.”
Expo 2020 Dubai runs until March 31, 2022, with more than 200 pavilions for visitors to explore. As well as the attractions at each location, there are multiple daily events, with panel discussions and cultural performances.
Christie Professional Services is on hand to provide technical support and service response through Christie’s own Network Operations Center, ensuring Expo’s display solutions, including the Expo Operations Centre continue to work flawlessly through the duration of mega-event and beyond.
Christie operates in more than 20 countries, including in the UAE and Middle East from its Dubai office since 2007. A major AV provider to world expos in Shanghai, Japan, South Korea, and Kazakhstan, the company's technology is used in live events and spectaculars around the globe. Christie's permanent installations include themed attractions, movie theatres, mission-critical command centres and corporations.